What is Sugoi Mart?
We're the best way to get your hands on Japan.
Japanese pop culture doesn't sit around. It's always changing, growing, and evolving. The amount of snacks, drinks, toys, trends, flavors that probably shouldn't exist but do anyway is crazy.
For that, we keep up. Chronically online for your benefit.
Sugoi Mart is where you go to snack, collect, game, and discover all the stuff you didn't know you needed. But now you need it.
Your Friend in Tokyo
Tokyo-based, Japan-obsessed.
We’re here for the same reason you’re here, honestly. We love Japanese pop culture and somehow turned that love into a real job. High-key weeb activities.
We spend our time figuring out how to be your dependable Tokyo friend; someone you could ask for a ride to the airport. Except the airport is Pocky and the car is also Pocky.
I’m not sold on that metaphor either.
We're legit, actually.
We’re real people.
Clock the proper Japanese Company Profile™.
Jorge runs all over Tokyo every day picking up your orders, Katie and Juliette draw all our graphics by hand, Raisa plans our email communications, Joanna and Frank write this copy you’re reading right now.
We’re a passionate, international team of locals, expats, and immigrants in Shinjuku with too many opinions and not enough reason to stop.


