DIGITAL GOODIES GUIDE

A fluffy headband for keeping your hair out of the way while you wash your face, do your skincare, or stare into the bathroom mirror for a while, as one does. These headbands come in a variety of styles, comment which one you got below! (We know there’s no place to comment, just felt like the right thing to say)

The Shimaenaga is a tiny bird from Hokkaido that’s more or less a fluffy white ball with a face. This one comes as a little beaded strap you can clip onto a bag or pouch. Extremely small bird. Perfect little ridiculous face.

Crunchy rice crackers made with mochi rice, rayu chili oil, scallion, and roasted onion. Spicy, savory, crunchy. The kind of snack that disappears while you're still deciding whether you actually like it.

Common Allergens: Milk, Wheat, Soy, Sesame.

A chocolate egg with a Super Mario Party Jamboree figure hiding inside. There are 15 regular characters and one secret, so you have to get through the chocolate before you know who you got.

Common Allergens: Milk, Soy.

Soft mochi made with white peach puree kneaded into the dough. Lightly sweet, fragrant, chewy, and individually wrapped. One for your desk, one to eat now. To be clear, we meant you should save one in your desk. Like for later. We’re not feeding desks. Unless… 

Common Allergens: Milk.

Mochi made with real mikan juice and iyokan peel. Soft, chewy, citrusy, and individually wrapped. The wrappers feature Mican, Ehime's extremely round orange mascot. A lot of orange, in several different forms.

Common Allergens: Milk

A tiny golden egg containing, somehow, a game of rock-paper-scissors. Press the switch and the hands spin before landing on your move. There’s also a little keychain clip, so you can carry your fate around with you.

Animals caught at the exact moment they give up and fall asleep. Seal, shiba inu, cat, otter, or rabbit. It’s a blind box, so you'll find out who passed out when you open it.

Have you seen this little guy before? This is one of our Sugoi Mart family characters, an onigiri who also works at the conbini. We had him made into a keychain just for this 30 NIGHTS OF JAPAN. So, take good care of him and he’ll take delicious care of your keys.

Hamsters disguised as onigiri, topped with things like salmon, shrimp tempura, and sweet chestnut. Each one has a tiny piece of takuan on the side. They look like food. They are not food.

Iconic confectioner Meiji makes this grape candy with a soft, chewy texture somewhere between gummy and mochi. Maybe combine them and call it gochi? Or mommy? Oh. No. Don’t call it mommy. Anywho… they’re sweet, a little tart, and very easy to keep eating. Meiji always knows what’s up.

Common Allergens: Milk, Soy. 

A three-dimensional Kirby gummy with a soft peach-flavored center. You could eat Kirby. You probably will eat Kirby. Pretty sure you get his powers if you eat him. It probably works. Try it out, let us know.

Common Allergen: None

Three little ceramic daruma in a display case. Red for luck and perseverance, gold for wealth and prosperity, black for business success. Three tiny faces. Three things to ask for. 

Chocolate Kit Kat with orange flavor. Sweet, crisp, citrusy, strange. But not too much of any of those adjectives. Nine pieces in the bag. Go nuts.

Common Allergens: Wheat, Milk, Soy.

Drop it in the bath and wait for Rilakkuma to show up. The ball dissolves with a honey scent and leaves behind a tiny character figure. Just be prepared for a small character to show up in the bath with you. You’re not alone.

Matcha and creamy milk chocolate from an Ito En collaboration. Softer and milkier than the Rich Matcha Kit Kat, with the usual Kit Kat wafer underneath. Nine pieces. Choose your character.

Common Allergens: Wheat, Milk, Soy.

Chocolate cookies with Pokémon all over the packaging and 16 character designs to collect. The cookies are individually wrapped, so you can keep a few around for later. Or you gotta eat ‘em all. We’re sorry for writing that last sentence.

Common Allergens: Milk, Eggs, Wheat, Soy

The serious matcha Kit Kat. It’s got the word “rich” in the name. By Japan standards, that’s basically the packaging saying “ X-TREME FLAVOR !” Real Japanese matcha goes into both the wafer and the coating, giving it a deeper tea flavor with some bitterness. For when regular matcha Kit Kat isn't doing enough, take a ride into the matcha promised land.

Common Allergens: Milk, Wheat, Soy.

A pair of fuzzy lips with googly eyes. Clip Puckuri Lip-kun into your hair and carry on with your day. It’s…it’s really funny actually.

Tiny glass versions of Japanese food for your refrigerator. We’re begging you not to eat this. It’s for display. Hey. Stop. Drop it. DROP IT.

Old-school Japanese bubble gum with green apple flavor and character packaging. You find these at the iconic retro sweets shops throughout Japan. This one comes dressed in Dragon Ball Super.

Common Allergens: None

A Sanrio character sponge for your kitchen or bathroom. The sparkly fibers scrub away grime and water stains, and there’s a little loop for hanging it up afterward. Yes, this is a cleaning sponge. We’re putting a ¥10,000 bet down right now that this is cuter than whatever sponge you have already.

Hello Kitty in a sheep costume. Inside the little ceramic figure is an omikuji fortune, because apparently even a Hello Kitty needs to know what the year has in store. About the size of an egg.

A plush Pokémon head that opens up into a coin purse. It has one of those “kiss locks” on the top that gives it a little obaasan touch. This coin purse opens wide, making it useful for coins, earbuds, hair ties, or even other smaller, inferior coin purses.

Drawer #25 is a little game of chance. Inside, you’ll find one of two things.

Option one: a tiny lantern keychain modeled after the glowing chochin signs outside Japanese restaurants and izakaya. Ramen, sushi, yakitori, unagi, izakaya, or “Now Open.” Clip it onto your bag and give everyone the impression that you are potentially carrying food with you.

Option two: a Sanrio plushie that is secretly a tiny zippered backpack, about 6 cm × 6 cm. Apparently, you can put it on your favorite plushie, which means your plushie will be better accessorized than most people.

Either way, something small is getting a glow-up. It’s just a question of whether it’s you or your plushie.

A donut that you are specifically not supposed to eat. It’s soft, slow-rising, and made for squeezing until it slowly returns to its original shape. A pastry for people who don't need another pastry.

Baby Star noodles that taste like yakisoba. Crunchy, salty, saucy, with bonito and aosa seaweed in the mix. Eat them straight out of the bag, sprinkle them on food. In Japan, people sometimes put them on top of monjayaki. Also, it’s a 20g bag, which is a real hearty amount of Baby Star.

Common Allergens: Milk, Eggs, Fish, Wheat, Soy, Crustacean shellfish

A raw egg. But it's, uh, slime. Crack it open, squeeze the yolk, stretch the translucent white, and watch the whole thing slowly collapse back into a horrible little egg puddle. No matter how appetizing this slimy egg may appear, it is not meant to be eaten.

A small Ghibli hand towel featuring characters like Totoro, NekoBus, Jiji, No Face, and Calcifer. Despite them being actual hand towels, we find it very hard to use them as towels because we want to look at the cute Ghibli characters all day.

Tiny versions of tiny Mario games. The series includes VS Ping Pong, Spin Shot, and Dokan Basket, all packed into a little capsule with a ball chain. A miniature arcade, yeah?