DIGITAL GOODIES GUIDE

Open today’s drawer to reveal a pocket-sized piece of Japan. From tropical drink charms to sleepy animals or pandas in motion, which miniature everyday moment did you get?

Start strong with Drawer 2, where a charming Nintendo hand towel awaits. These types of mini towels (called “tenugui” or “oshibori” in Japan) are a daily essential in Japanese households. With a playful gaming twist, yours is both useful and collectible.

Drawer 3 kicks things off with a zesty crunch: Squid Lemon Crackers! This uniquely Japanese combo blends savory squid with a splash of bright lemon, delivering a punchy snack that’s both salty and citrusy. It’s a bold bite that might surprise your taste buds (in the best way).

Common Allergens:

Egg, Flour, Sesame, Soy

Drawer 4 rolls in with a classic slice of Japanese pop culture: a gachapon capsule featuring anime favorites like Spy x Family and more. Spin the wheel of fate (aka open the drawer) and see which collectible you get!

Drawer 5 is here to bring the squish. Inside is a surprise plushie that’s 100% soft, 1000% cute, and guaranteed to add extra joy to your growing holiday haul. Which friend did you get?

Behind Drawer 6, you’ll find one of Japan’s most iconic childhood snacks: Baby Star Ramen. These crunchy noodle bits were born in the 1950s when a ramen maker accidentally overcooked some noodles, and a new snack was born. Salty, crispy, and strangely addictive, they’ve been a lunchbox staple ever since.

Common Allergens:
Peanut, Soybean, Wheat

Drawer 7: Pikachu says hi 👋 Or maybe it’s Celebi. Or Hoothoot. Inside today’s blind box is one surprise Pokémon figure living their most relatable life — from noodle-slurping to lazy lounging.

Behind Drawer 8 blooms something magical. Picked right before they blossom, these sakura flowers carry the gentle fragrance of spring. Drop one into hot water and watch it unfurl — petals opening, aroma rising, flavor blooming. Sweet, salty, floral… it’s like sipping a cherry blossom dream.

Drawer 9: From handmade paper to global cult favorite, Washi Tape gets its name from “wa” (Japanese) and “shi” (paper). Made from native plant fibers, washi paper has been used in Japan for centuries — and now it’s been transformed into one of the most beloved stationery staples around. What will you stick it on first?

Hidden behind Drawer 10 is a kawaii collectible that’s both adorable and functional: a Sanrio lip balm featuring one of your favorite characters dressed in festive Japanese patterns. Whether it’s strawberry, peach, or something totally unexpected, each one brings moisturizing magic wrapped in kawaii. Which character and scent did you get?

Behind Drawer 11 is a sweet surprise — literally. You might get a mochi gummy, a ninja-themed chew, or even a Sakeru strip that’s famously pull-apart fun. Which one did you get? That’s the magic of Japan’s candy game: full of weird, wonderful variety.

Behind Drawer 12 hides a little treasure from the world of Sanrio. This kawaii eraser brings a nostalgic touch of school-day joy — and just might be your new favorite desk buddy.

Brace yourselves for a flavor blast to the face behind drawer 13. These wasabi-coated pistachios come with that signature crunchy shell and a bold kick that hits you right in the sinuses (in the best way possible). Grab a few, gather around, and snack your way into the holidays.

Common Allergens:
Nuts, Wheat

A delicate touch of spring in your winter countdown. This ceramic sakura blossom chopstick holder adds beauty and balance to any meal. Simple, sweet, and classically Japanese.

Behind Drawer 15, a surprise from the Super Mario world is ready to leap into your hands! Each calendar has a different character, so your plush might be a heroic plumber, a trusty sidekick, or even a sneaky villain. Collect them, trade them, or just let them chill in your kingdom.

Drawer 16 packs a punch! This crunchy senbei (rice cracker) is loaded with Japanese curry flavor, a uniquely sweet and savory blend that’s been a national favorite since it first arrived from Britain in the 1800s. Crispy, cozy, and totally addicting.

Common Allergens:
Wheat, Soy

Behind drawer 17, you’ll find a tiny companion full of charm: a Miffy keychain! This beloved Dutch bunny has found a second home in Japan, where she’s adored in everything from stationery to home goods. Whether you clip her to your keys, bag, or holiday stocking, she’s here to brighten up your holiday countdown.

Behind today’s drawer, power up your display game with this Dragon Ball Acrylic Stand! Featuring characters from one of Japan’s most iconic anime series, it adds an instant quirky energy boost to any desk, shelf, or battle station. Which one will you summon?

Drawer 19 reveals a pocket-sized collectible from Japan’s iconic Moncolle (Monster Collection) series. These mini Pokémon figures are prized by collectors for their accurate detailing. So go ahead, take a peek: Which one is yours? Every drawer is a chance to grow your Pokédex.

Just when you need a mid-calendar pick-me-up, Drawer 20 serves up something comforting: a Kit Kat Matcha Latte. Creamy, earthy, and mellow, this Japan-exclusive flavor captures the soothing vibes of a matcha latte.

Common Allergens:
Milk, Wheat, Soy

A mystery inside a mystery?

Score a kawaii Kirby item which could be any one of the following:

1. Kirby Rubix cube
2. Kirby Plushie
3. Kirby Lock
4. Kirby Phone Holder
5. Kirby Clip
6. Kirby Plushie

Which one will you get?

Drawer 22 brings you a chocolate treat that’s built for snack time on the go! These Bake Cookies have a crisp, aromatic shell and a smooth, melty chocolate center. The best part? They don’t melt in your hand. This no-mess chocolate makes every day of the countdown a little sweeter.

Common Allergens:
Milk, Soy

Today’s drawer delivers a sweet wildcard: will it be the bright berry milk cookie from Oita’s nostalgic Showa Town, or the chocomint lover’s dream from Hokkaido? Either way, this Boutique-exclusive treat brings a regional twist with major flavor wins.

Common Allergens:
Milk, Eggs, Wheat, Soy

What’s behind Drawer 24? A pocket-sized puzzle packed with Ghibli magic! Whether you get Totoro, Kiki, or another familiar face, this collectible will have you puzzling with a smile (and maybe humming a certain theme song).

Drawer 25 means we’re in the final stretch! Today’s surprise is a soft and squishy Sanrio onigiri plush — but which character did you get? There are four adorable styles to collect, each one shaped like a cozy rice ball and bursting with personality. A perfect cuddle companion before the big finale!

Drawer 26 brings a blessing in the form of this adorable fox omikuji charm — just like the fortunes drawn at Japanese shrines. Unroll the tiny scroll and see what luck awaits you today.

Behind drawer 27 is a surprise snack that could be sweet or savory! Look out for the sweet treat that is the Tirolian Cream Roll Cookie, luxurious Sweet Potato Langue de Chat, or irresistible Butter Soy Sauce Jagabee!

Common Allergens:
Milk, Wheat, Eggs, Soy

Ring ring! It’s your daily dose of Ghibli magic. This bell charm features one of 8 beloved characters. Did you get Totoro? Jiji? Maybe No-Face? Clip it on your keys or bag and let the gentle jingle bring a little twinkle to your day.

The countdown’s almost over, but drawer 29 is here to keep you calm and caffeinated. Inside, you’ll find Blendy Matcha Latte capsules, an instant green tea made for cozy sips and easy mornings. Just add cold (or hot) water or milk for a smooth, earthy brew inspired by Japan’s most beloved tea tradition.

How to Enjoy:

Step 1: Pour the Blendy Matcha Latte capsule into a cup.

Step 2: Top up with 130ml - 150ml of cold water or milk.

Step 3: Add ice to adjust the amount of water or milk.

Step 4: Sit back, sip, and relax!

Can also be enjoyed Hot, just substitute the cold water or milk with hot water/milk.

Open drawer 30 of your advent calendar adventure with an anime nanoblock surprise! These mini building kits feature a mix of beloved anime characters, pixelated into ultra-cute collectibles. Get your fingers ready…you won’t know what you get until you start building!